Twitter may be all the rage, but for BtoB marketers who need to reach a very specific audience – not the masses – it holds little value. Now, there’s a micro-blogging tool for BtoB professionals – a way they can keep up-to-date about what’s happening now in their vertical market. For marketers, it’s a great real-time communication tool, where they can “chatter,” knowing industry buyers are listening. Add Your Company to participate in Business Chatter >

“If you’re a b-to-b marketer and you’re not using social technologies in your marketing, now is the time to start…” BtoB Magazine Online

Gartner added micro-blogging to its list of technologies that will transform business over the next two to five years, predicting that by 2011, business micro-blogging will be a standard feature of 80% of social software platforms. But BtoB marketers don’t care about reaching the masses: they care about reaching a much smaller, but more targeted audience. BtoB marketers must focus not on the volume of traffic, but rather the quality of the traffic.

Well, now, there’s a platform that combines the simplicity, timeliness and popularity of micro-blogging, but it’s designed for specific BtoB industries. Plastics industry people have their own “Business Chatter,’ as does the manufacturing industry, travel, and retail. Now, business people can be always up-to-date on what’s happening in their industry. It’s appropriately called Business Chatter, and it is on every MediaBrains Business Directory. Chatter is like Twitter, in that you post short, quick tidbits of information, seen by all Directory visitors, in real-time.

Here are a couple of examples:

LaMar Lighting Company, Inc.: Our lighting products are Green Building Certified and environmentally-friendly

See LaMar Lighting Company on Display & Design Ideas Buyer’s Guide

Gala Industries Inc.: Introduces High-Capacity Centrifugal Dryer for Continuous Processes

See Gala Industries on the Plastics News Directory

The chatter you post reaches thousands of buyers in your vertical market. You can chatter about new products, special promotions, upcoming events – anything people in your industry would care about.
Your Business Chatter reaches buyers while they’re online searching for products and services. So they’re definitely interested in hearing about what you’re selling.

Business Chatter appears on every page of the MediaBrains Business Directory for your vertical market. It’s a simple, yet extremely effective way to reach out to customers and prospects, drive leads and expand your business. When you make a post, it links directly to your Company Profile page. So anyone who reads your Chatter can click directly to your Company Profile.

Business Chatter is a great way to actively push out messages to your target audience and to connect current and potential customers with your product or brand. So, what are you waiting for?

Get chattering… Add Your Company to participate in Business Chatter >

Tags: business chatter, Marketing Trends, Micro-Blogs, social networking, target audience, target your audience
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