For marketers, fall means Q3 is coming to a close, and there’s only one quarter left to reach those ‘09 goals that were established at the beginning of the year. And you have to do it with whatever dwindling budget that’s left.

You may have to put the more costly items - such as product releases, PPC ad campaigns and direct marketing - on hold; however, you can still implement many economical strategies that produce results.

There’s a cost-effective way to meet all of these goals - and it’s all available to you in one place, so you can manage your entire campaign quickly and easily, from one central location: The MediaBrains Business Directory Network.

Here are some of the options you can take advantage of which help you to generate leads, increase website traffic, boost brand exposure, reach a pre-qualified audience of business buyers, build inbound links for your website and evaluate ROI.

Here are some ways to accomplish those goals.
All of the options listed are included for Featured Listing Advertisers.

1. Goal: Promote Products

Solution: Promote your products to your audience of business buyers by highlighting them on your Company Profile page. List your products as well as images, and link buyers directly to your website. Add your company

Sample solution: LaMar Lighting listed several products, created links to the products on their website and posted full-color product images with detailed descriptions. See product promotion sample.

2. Goal: Use social media for BtoB

Solution: Business Chatter is a Twitter-like platform - but specifically for BtoB users. This real-time communication tool is used for sharing quick tidbits of company news.

Sample solution: See how top companies in marketing and advertising Chatter, driving users to their profile page

3. Goal: Increase online presence

Solution: Make sure you Add Your Company to every Directory that serves your industry. As a result, you expand your presence online - and your company appears before your competitors in search engine results. Find Business Directories covering your industry

4. Goal: Increase use of public relations

Solution: Distribute your press releases to all Directories that reach your target audience. Public Relations builds brand and raises product awareness.

Sample solution: See Toshiba press releases on the Call Center Marketplace

5. Goal: Build in-bound links to your website

Solution: Your featured listing, company profile and product descriptions include links to your website. Search engines rank your web pages based on their importance, and the number of quality links factors into your ranking, thus helping you appear higher on search results.

Sample solution: See how OMNOVA Solutions links their products and services to their website

6. Goal: Track performance

Solution: Track the performance of all your ads in one place, the Advertiser Center. It’s easy to see how campaigns are performing, and prove ROI to upper management.

7. Goal: Raise brand awareness

Solution: Each of the six solutions above plays a part in achieving our seventh goal: raising brand awareness.

Business Directories help build your brand awareness, because you are in front of your target audience. Your logo, a company description, links to your website and product descriptions, images and more appear on your Company Profile page.

Find Business Directories covering your industry

Q3 is rapidly coming to an end. With the MediaBrains Business Directory Network, you can meet your 2009 marketing goals, with one convenient program that will deliver results into Q4 and beyond.

Posted in Marketing and Advertising | No Comments »