With the right search strategy, b-to-b marketers can directly target — and reach — C-level executives. You might be thinking, ‘CEOs delegate those kinds of tasks to subordinates.’ Not according to a Google and Forbes study*, which found that CEOs and other executives are some of the most active Internet search users.

The study found that 92% said that searching online was a valuable source of business information, and more than half said they preferred to do the searching themselves, rather than delegating the work to others.

To get in front of CEOs and the C-levels, you need to advertise where they are searching. Here are some examples of the Business Directories that executives use to find products and services that their businesses need:

Payroll System Software, outsourcing and recruitment agencies:
Human Resources Marketplace

Industry-specific business needs:
Yahoo! News Marketplace

IT services:
TDWI Online Directory

Marketing, advertising or PR services:
BtoB Online Directory

*Forbes Insights, executive reports by Forbes magazine

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